AI makes it easier to create acceptable work. That is exactly why acceptable work is becoming less valuable.
The differentiator is not access to generation. It is a clear point of view: what you choose to make, who it is for and what you deliberately refuse to become.
Speed exposes sameness
When every competitor can publish quickly, generic language spreads even faster.
The answer is not to avoid AI. The answer is to give it better source material: real customer conversations, decisions, data, scars and opinions earned through work.
Positioning is the filter
A strong position helps you decide what not to publish, what not to build and which customers are not a fit.
AI can multiply your output. Positioning decides whether that output compounds into a recognizable brand.